Ecommerce Digital Marketing

Steve Graetz

Services Offered : Google Adwords, Google Shopping Adwords, Website security management, Website health management, SERP, Google SEO, Amazon SEO, Google Merchant SEO management. Website data feed Management

Toronto, ON

www.linkedin.com/in/stephen-graetz-toronto

Toronto, Ontario
PROFILE
Internet Marketing Specialist with over 8 years of experience managing online web design, lead generation projects, coordinating workforce team of 20+ subcontractors, and performing budget allocation and analysis

Highlights
• Google Merchant Center
• Content delivery networks (CDN)
• 6+ years Google AdWords expert
• 6+ years Google Analytics expert
• 4+ AdWords Click Fraud Detection expert
• SEO expert
• Vast technical knowledge
• Diverse PC knowledge
• Twitter posts
• LinkedIn posts
• YouTube posts
• Blog posts
• High converting landing pages
• Proficient with SQL scripts
• Quality focused
• Exceptional telephone etiquette
• Patient and diligent
• Proactive
• High converting Websites
• Microsoft Office Suite
• Excel, Word, Access

AdWords Expert – Proven real leads generated. 4 years of bad credit car loans Google AdWords experience. Bad credit loans AdWords campaigns are some of the most difficult to generate real customers

AdWords Click Detection Expert – Don’t get bumped out of the daily Google AdWords ad position bids without having an experienced expert monitor your AdWords Campaigns. Protect your campaigns from your competitors and click fraud botnets.

WORK EXPERIENCE

Digital Marketing and eCommerce Specialist

Sporting Goods Ecommerce Site

Part-Time Digital Marketing job with the responsibility to increase online sales.
Wordpress
Woocommerce
Google Merchant Center
Content delivery networks (CDN)
Google Adwords
Google Shopping

Projects: Amazon Marketplace Bridge to Woocommerce

 

Marketing Specialist

February 2015 to January 2017

• Design of high converting landing pages
• High converting Websites
• AdWords
• Content Writing
• Develop AdWords campaign strategy
• AdWords Setup, manage and optimize campaigns
• Word Press Managed Hosting Services
• Web Design for of high conversions
• SEO for improving organic search performance and page ranking
• Analyze AdWords campaigns and make daily improvements

Marketing Specialist

January 2010 to May 2015

Manage Google AdWords projects budget of $250,000+ Annual and ensured company obtains the best possible Keyword PPC ROI.
• Recruiting project offsite staff and consultants.
• Managing co-ordination of offsite staff engaged in various auto lead generation projects.
• Detailed project planning and control of Lead Generation campaigns
• Developing and maintaining a detailed Automotive Model website project plan.
• Managing project deliverables in line with the project plan.
• Recording and managing project issues and escalating where necessary.
• Resolving cross-functional issues at project level.
• Project scope and change control and escalating issues where necessary.
• Monitoring project progress and performance.
• Providing status reports to the General Manager
• Managing project training within the defined budget.
• Design of high converting landing pages
• Improving SEO for improving organic search performance and page ranking
• Management of industry best practices for copywriting and other content usage
• CRM management
• Management of lead generation
• Google Adwords
• Google Analytics
• Twitter
• LinkedIn
• YouTube
• Blog posts
Updates progress to senior management.

Web Developer and Internet Marketing /

We Buy Houses Network

North York, ON

September 2007 to November 2009

North York Ontario CANADA
-Created marketing and property acquisition programs that aid with the continuing search for properties. These properties would be structurally fit and meet the selection criteria of the company owners.
-Increased lead generation with the use of Google AdWords and managed independent websites around each Ad campaign.
Develop marketing programs which included the use of bandit signs, and lead generation websites.
-Management responsibilities included the oversite and management of 50 property locators.
-Offered phone support for property locators and training.
-Responsible for online marketing using online services such as Google, yahoo and a number of classified websites.
-Increased marketing by using Voice to email technology and selling advertisement space in each email.
-Built websites with Voice to email technology

Web Developer

Contract

November 2005 to August 2007

Linux & Web Consultant / Professional Engineers of Ontario

Responsible for design and documentation of new Unix and Windows platform web based application servers

Web Consultant / World Gaming Antigua Antigua

Responsible for design of new web application to assist in managing of Online Casino owners and their clients.

Web Development Team Leader / Internet Direct

Team leader in charge of new development involved with leading edge Technologies.

EDUCATION

Diploma in Electronics Engineering Technology

RCC institute of technology

SKILLS

WordPress (10+ years)Seo (8 years)Google Adwords (8 years)Google Analytics (8 years)Web Design (10+ years)Web Development (10+ years)Marketing (8 years)Market Research (8 years)Social Media Marketing (7 years)Customer Service (10+ years)Call Centre (6 years)

ADDITIONAL INFORMATION

Skills
– Expert with PHP, HTML, CSS, JavaScript, and Content Management Systems
– Experience with site management tools, FTP and web QA, staging and archival
– Expert WordPress Developer
– VOIP Telephone PBX Server, IVR scripting DID VOIP telephones
– Excellent organizational skills and ability to prioritize workload
– Attention to detail and precision, solid work ethics concerning meeting deadlines and reliability.
– Excellent communication and interpersonal skills